Once you have your business all set up and a regular number of orders, you’ll start to think seriously about how you can grow your business. Given the universal reach of the digital sphere, it would be naive to ignore the global audience just waiting to hear about your product. The world of SEO and traffic can be a confusing one without the correct guidance though, so hopefully these three easy steps should break it down for you in a way that will have droves of visitors heading to your site.
- Optimise Your Design For SEO
There are so many different ways that your website design can work in conjunction with your SEO needs to influence traffic. First of all, you will need to make sure that your site is optimised for mobile devices. The way in which the customer shops is changing, and this was recognised last year by the Google algorithm change that prioritised companies who made their sites easier to browse on the go.
Essential for driving traffic, however, is the ability to change site content easily. You will find this an invaluable design feature, as sites that keep their content fresh and relevant to the customer are always given priority in rankings, naturally boosting the amount of people who see your domain name and therefore visit your homepage.
All of these elements can be difficult to fit together if you’re inexperienced in this field though, so always consult the experts for advice. Many of the top companies, such as UK Web Design company, offer free consultations to find out exactly what your needs are for your customer base, and then they’ll explain just how your website can work alongside that.
- Develop A Social Media Strategy
Your online presence on social media can hugely impact your traffic. For one thing, many customers now approach a business via these channels in the hope of a quick response to a problem or question. If you’re not there, they’ll assume you aren’t up to speed with how people shop for services and your business will suffer.
If you are but you’re not very active, it will affect your reputation and you won’t be able to build the reviews and links you need organically for traffic. The key here is to identify the channels that your customer base use, and then develop an always-online strategy (in terms of marketing, customer service and so on) across them.
- Demonstrate Your Industry Expertise
Another way to make headway with SEO and drive those new customers to your site is to establish yourself as an industry expert. Start up a company blog as part of your site where you post about your industry. This ensures relevant, insightful content is posted on a constant basis, but also gives other colleagues within the industry the chance to reference you. You’ll build organic links back to your site, and of course, see the conversions rise as a direct result of it.
Hope this article will help you alot.