Many people have walked in to their favorite store and pass right by a display banner stand that lists what they currently have for sale or matches the changing of the seasons. Under the right context these banner stands can help drive sales, educate customers that are entering a store, and start word of mouth advertising, which can be the most effective form of advertising. How do you design a banner stand that meet your needs and effectively communicates to your customers what your current promotion is?
Tips and Tricks to designing an effective banner stand
K.I.S.S. (Keep It Simple, Silly)
One of the biggest mistakes that a company can make when trying to design their own banner stand is to try to fit in too much information in a small amount of space. Whether you are planning on placing the banner outside or inside of your doors most customers will not stop to read what is written on a banner and typically people spend two seconds or less reading a banner while they are walking. Make those two seconds count!
Boil it down
Many people might call this a ‘catch phrase’ but what it is essentially is your entire message boiled down to as little words as possible. As an example, you might be selling a new line of dog shampoo, so you might put on your banner, “Stinky dog?”
Keep it eye level
Try to keep the actually wording of the banner in the middle of the banner stand. This way when the customer’s eye falls on the banner stand for those two seconds they utilize the two seconds fully to gain needed information about your campaign then, if interested inquire further.
Consider where the content pulls the eyes
When you are in the designing process try to make the content of your banner to be visually pleasing as well as visually balanced. Should you design a banner that is visually imbalanced then your customers will allow their eyes to be pulled to the heavy design features and away from the content of the banner. If you are struggling to determine if a banner is visually balanced find a friend or a co-worker who has never seen the banner design and ask them what they see first when looking at the design.
Look like you know what you are doing and study the colors
When deciding what to design and how to print a banner consider using professional grade graphics and colors that capture the feeling or mood that your business is trying to portray. Many people have heard of the fact that certain colors can give customers automatic reactions of how they perceive a product. Such as, most people see the color blue as calming and relaxing, so this color is used in many hospital logos to start the process of building customer trust. The same could be said for pictures and graphics. If the graphics of a banner are poor and pixelated then customers will see the product or service as being old or out-of-touch.
Bigger is not always better
Consider the size of the banner stand that you are looking into purchasing and the location where it will be standing. If your business is going to be using the banner stand at a trade show you would not want one that is huge because it will make it very difficult for potential customer to read the banner on a crowded trade show floor. This article was brought to you by the guys from http://www.imagemagazine.com.au . Imagemagazine is an Australian based wide format printing publication on anything from banners, posters, vehicle image wraps and construction plan.